The Anatomy of a Technical SEO Audit

A technical SEO audit is like a health checkup for your website — it finds what’s broken, what’s slowing you down, and where search engines are getting confused. At SEOTiny, every audit starts with the same principle: clarity before complexity.

1. Crawlability and Indexation

If Google can’t crawl your site properly, nothing else matters. We begin by mapping the full site structure with a crawler and checking for broken links, redirects, orphan pages, and unnecessary noindex tags. We compare your XML sitemap against what Google is actually indexing to close the gaps.

2. Core Web Vitals and Performance

A fast site isn’t just user-friendly — it’s a ranking signal. We test load times, image compression, and code efficiency, especially on mobile. Small technical wins here can make measurable ranking improvements.

3. On-Page Health

We review duplicate titles, missing meta descriptions, and poor header hierarchy. Many technical SEO issues hide inside content decisions — keyword stuffing, redundant pages, and inconsistent internal linking.

4. Security and Structured Data

HTTPS, canonicalization, and schema markup are often overlooked. Schema, in particular, gives search engines richer context and can dramatically improve CTR through rich results.

The result: a prioritized action plan that’s clear, technical, and tied directly to business impact. Because good audits don’t just find problems — they build confidence in the next steps.